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The Leading Source for Specialty & Artisan Products
Need Help? Call 1-888-BBF-4797 or Email buyer-supportatbbfdirect

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Over 11,453 wholesale buyers use BBF. Here's why:

  • Looking for something? We probably have it.
    155,008 products from 2,589 brands in every category - from local artisans to giant nationals.
  • Made just for wholesale buyers in the trade.
    All the details you need about a product or brand, in one place, in an easy-to-understand format.
  • We make your job easier.
    Place orders or request samples 24x7. Call or email us any time, we love to help.
  • Same price as direct, no extra costs or hidden charges.
  • BBF is commission-free and there are no additional costs for using BBF, ever. We work with brokers and distributors nation-wide.

We've opened thousands of new wholesale accounts.

Here's what we can do for you:

  • We connect you directly with buyers.
    We connect buyers and sellers, so you can focus on building a long-term relationship.
  • We're all about new accounts.
    That's our bread & butter. We send leads and orders to your sales team - your reps, brokers and distributors follow up.
  • Free online catalog and ordering system.
    When you signup for BBF and link your site to BBF, you get an online ordering system for free (and commission free!).
  • Major account introductions and strategic services.
    We have relationships with a "who's who" of large and strategic accounts - in addition to thousands of small & medium buyers. Help in-the-trade buyers answer their own questions

Over 11,453 wholesale buyers use BBF. Here's why:

  • Looking for something? We probably have it.
    155,008 products from 2,589 brands in every category - from local artisans to giant nationals.
  • Made just for wholesale buyers in the trade.
    All the details you need about a product or brand, in one place, in an easy-to-understand format.
  • We make your job easier.
    Place orders or request samples 24x7. Call or email us any time, we love to help.
  • Same price as direct, no extra costs or hidden charges.
  • BBF is commission-free and there are no additional costs for using BBF, ever.
  • Opening order and volume discounts from 390+ brands.
  • With BBF, you're joining a buying collective with over 11,453 other stores across the country.
"BBF has introduced me to food and food makers in every region of the country, and they facilitate those relationships so I can get to know the individual producers."

Brad Hedeman,
Zingerman’s (Ann Arbor, MI)
"BBF streamlined our ordering process-- it's so much easier than making 100 phone calls, or sending 100 emails per week to place orders. I log in weekly to view new product lines, new products from existing lines and, of course, place my orders."

Kate Dunham, Buyer,
Bi-Rite Market (San Francisco, CA)
"When we opened our second location, like so many buyers, I waited until the last minute. BBF saved my day, allowing me to order dozens of lines with a mouse click, while capturing opening order discounts that I needed."

Joyce Guan, Buyer,
BBF Wholesale & Mercantile (San Francisco, CA)
"BBF allows me to focus on strategic work, since it's easy to hand off the reordering process to others."

Anderson Yee, General Manager,
Farm Fresh to You (San Francisco, CA)
"For a new store like ours, it was so efficient to order online instead of calling hundreds of new vendors. I wish ordering for everything was so easy. BBF is truly innovative."

Amanda Hughes, Store Manager,
Greens Market (Modesto, CA)
"As soon as I saw BBF, I knew I'd be using it for finding new products as well as reordering existing products. I love that I can order anytime of the day, and repeat previous orders with one click."

Anna Derivi-Castellanos, Specialty Buyer,
Other Avenues (San Francisco, CA)

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