example searches:  gluten free, bacon, organic chocolate, olive oil.
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Price: $ - $ SRP
only if samples available
only new and best sellers
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Retail packaging
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Shelf life at least
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The largest catalog of wholesale specialty products
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We've opened thousands of new wholesale accounts.

Here's what we can do for you:

  • We connect you directly with buyers.
    We connect buyers and sellers, so you can focus on building a long-term relationship.
  • We're all about new accounts.
    That's our bread & butter. We send leads and orders to your sales team - your reps, brokers and distributors follow up.
  • Free online catalog and ordering system.
    When you signup for BBF and link your site to BBF, you get an online ordering system for free (and commission free!).
  • Major account introductions and strategic services.
    We have relationships with a "who's who" of large and strategic accounts - in addition to thousands of small & medium buyers. Help in-the-trade buyers answer their own questions

Thousands of wholesale buyers use BBF. Here's why:

  • Looking for something? We probably have it.
    104,677 products from 1,562 brands in every category - from local artisans to giant nationals.
  • Made just for wholesale buyers in the trade.
    All the details you need about a product or brand, in one place, in an easy-to-understand format.
  • We make your job easier.
    Place orders or request samples 24x7. Call or email us any time, we love to help.
  • Same price as direct, no extra costs or hidden charges
  • There are no additional costs for using BBF, ever.
"As soon as I saw BBF, I knew I'd be using it for finding new products as well as reordering existing products. I love that I can order anytime of the day, and repeat previous orders with one click."

Anna Derivi-Castellanos, Specialty Buyer,
Other Avenues (San Francisco, CA)
"BBF allows me to focus on strategic work, since it's easy to hand off the reordering process to others."

Anderson Yee, General Manager,
Farm Fresh to You (San Francisco, CA)
"BBF streamlined our ordering process-- it's so much easier than making 100 phone calls, or sending 100 emails per week to place orders. I log in weekly to view new product lines, new products from existing lines and, of course, place my orders."

Kate Dunham, Buyer,
Bi-Rite Market (San Francisco, CA)
"For a new store like ours, it was so efficient to order online instead of calling hundreds of new vendors. I wish ordering for everything was so easy. BBF is truly innovative."

Amanda Hughes, Store Manager,
Bi-Rite Market (Modesto, CA)