About the company
All natural and vegan cosmetics specializing in foundation shades for women of color.
Categories: Other Personal Care, Other, Skin Care
For many years, I found it impossible to find all natural color cosmetics that matched and coordinated well with my skin tone. I avoided the disappointment of the cosmetic counter and bought cosmetics that only added to challenges because of poor color selection and harsh additives.
Several years ago I suffered a serious illness, which was worsened by an “overdose” of an ingredient commonly used in shampoo. As I learned more about the potentially harsh ingredients in many cosmetic products my concern grew and I began to make my own skin care ‘concoctions.’ I have traveled extensively and in my travels I’ve shared my experiences and discovered that people of color around the world have the same frustrations I’ve experienced with color cosmetic products because one size does not fit all. In the area of natural, organic and vegan color cosmetics, product availability was scarce, until now. Valana Minerals was created for women of all skin tones. Proudly, Valana
Minerals offers the most diverse and inclusive shade range with realistic undertones in an all natural and vegan formulation available today.
Offer superior quality – Premium Certification
through Whole Foods Market
● Offer products that meet diverse cosmetic needs
● Maintain natural, vegan, and cruelty-free values
● Create a loyal customer base of a previously
● Convenience and value of ‘Multi-Use Products’
● Offers the convenience and value of ‘Multi-Use
● No bismuth – No nano-particles – No buffing
Mission and values The Valana Minerals Team is dedicated to offering high performance products to help our customers make quality color cosmetic choices that are natural and healthy. We do this in an effort to ensure that the individual beauty, well-being and positive self- image of each client is reflected in our line, recognizing that beauty is diverse and inclusive.
Founded in 2007 - based in Oceanside, CA
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