About the company
Allergy sensitive, athlete designed, scientifically scrumptious snack bars
Categories: Energy Bars, Other Snacks
Attributes: Gluten Free, Vegan, Dairy Free
When I went to the store to find the perfect energy bar for my gluten & dairy intolerant triathlete husband, Jesse, I noticed something. When it comes to energy bars, there are "real food bars," and then there are "performance bars." Not one had everything I wanted and here is why:
"Real food bars" are made from recipes using ingredients close to the Earth, with no artificial sweeteners or food foolery. I want to buy these bars, but they tend to be high in fat and are composed of the wrong carb/protein ratio for sport. Go for a run after eating one of those...yikes! Gut bomb.
"Performance bars," on the other hand, are designed with ratios to help you perform your best. The bummer is, these bars are more processed with weird lab-patented ingredients, cheap fillers, and powders giving you 1000% DV of vitamins you can get simply from eating a healthy diet. You just don't need that stuff to perform well. Seriously. So what happens when you get a couple Picky Pro Athlete buddies who care about both things? Natural food and performance? Well, my friends, we invent Picky Bars.
They are called Picky Bars because, well, we're freaking picky: about what we put into our bodies; about the quality of the ingredients in our bars; and where they come from. We make a versatile bar you can count on before, during, and after exercise, with a texture that doesn't dry your mouth out. It's gluten and dairy free so people with allergies and sensitivities (like Steph) never get stuck snack-less. Sound pretty tough to get all those things in one bar? Well it is. But as pro athletes we've got experience, common sense, and stubbornness on our side. Of course we figured it out!
It's freaking science, dude.
Mission and values To provide Picky Eaters out there with a nutritionally balanced and yummy (you better believe it) bar.
Founded in 2010 - based in Eugene, OR
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