Buyer's Best Friend brings artisan food to consumers

Updated 5:00 pm, Friday, March 7, 2014

Through Buyer's Best Friend, Adam Sah and Joyce Guan connect suppliers to retailers via a website that offers 150,000 products. Photo: Lea Suzuki, The Chronicle

One of the biggest obstacles facing artisan food producers is getting their product to market. They may create an amazing sea salt caramel, for instance, and sell it in small quantities but don't know enough about branding, packaging or distribution to get to the next level.

Enter Buyer's Best Friend, a company that connects small food producers to independent and chain grocers, as well as to technology companies eager to offer the hippest snacks as an employee perk.